Crocodile Keyboard

No Deal

Touchpad keyboard with triangular outlay

Season 9 · Ep 6 OtherAired 4 September 2011

Crocodile Keyboard is a touchpad keyboard with triangular outlay that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

Founder David Baker stepped onto the carpet in Season 9, Episode 6 in the episode that aired 4 September 2011. Crocodile Keyboard, the touchpad keyboard with triangular outlay, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 10% of the company, an implied valuation of £1.5M.

No deal. Every dragon declined, and Crocodile Keyboard walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Crocodile Keyboard?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Crocodile Keyboard get a deal on Dragons’ Den?

No. Crocodile Keyboard pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Crocodile Keyboard on?

Crocodile Keyboard appeared in Season 9, Episode 6, which aired 4 September 2011.

How much was Crocodile Keyboard asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

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