Crystal Boots

No Deal

Wellington boots with interchangeable appearances

Season 3 · Ep 3 OtherAired 17 August 2006

Crystal Boots, the wellington boots with interchangeable appearances, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 30%
Offered equity: £333K
Sought valuation

Bunny Hargreaves faced the dragons in Season 3, Episode 3 in the episode that aired 17 August 2006. Crystal Boots, the wellington boots with interchangeable appearances, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 30% equity, putting a £333K valuation on the business.

Crystal Boots couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Crystal Boots?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Crystal Boots get a deal on Dragons’ Den?

No. Crystal Boots pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Crystal Boots on?

Crystal Boots appeared in Season 3, Episode 3, which aired 17 August 2006.

How much was Crystal Boots asking for on Dragons’ Den?

The founders asked for £100,000 for 30% of the company, a £333K valuation.

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