Culica Limited

No Deal

Game where peg colours combinations win

Season 9 · Ep 10 OtherAired 3 October 2011

Culica Limited, the game where peg colours combinations win, landed on the national radar after pitching the dragons in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation

James Eadon and Chris Ollivier faced the dragons in Season 9, Episode 10 in the episode that aired 3 October 2011. Culica Limited, the game where peg colours combinations win, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 10% equity, putting a £800K valuation on the business.

Culica Limited couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Culica Limited?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Culica Limited get a deal on Dragons’ Den?

No. Culica Limited pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Culica Limited on?

Culica Limited appeared in Season 9, Episode 10, which aired 3 October 2011.

How much was Culica Limited asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

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