Dandi London

No Deal

Armpit sweat patches

Season 20 · Ep 13 OtherAired 30 March 2023

Dandi London, the armpit sweat patches, landed on the national radar after pitching the dragons in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 30%
Offered equity: £500K
Sought valuation

Thersea Pope faced the dragons in Season 20, Episode 13 in the episode that aired 30 March 2023. Dandi London, the armpit sweat patches, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £150,000 in exchange for 30% equity, putting a £500K valuation on the business.

Dandi London couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dandi London?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dandi London get a deal on Dragons’ Den?

No. Dandi London pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Dandi London on?

Dandi London appeared in Season 20, Episode 13, which aired 30 March 2023.

How much was Dandi London asking for on Dragons’ Den?

The founders asked for £150,000 for 30% of the company, a £500K valuation.

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