Date Smoothie

No Deal

Smoothie with a side of nuts and seeds

Season 15 · Ep 11 OtherAired 28 January 2018

Date Smoothie is a smoothie with a side of nuts and seeds that got its big break on Dragons’ Den in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Dr Asif Munaf stepped onto the carpet in Season 15, Episode 11 in the episode that aired 28 January 2018. Date Smoothie, the smoothie with a side of nuts and seeds, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Date Smoothie walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Date Smoothie?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Date Smoothie get a deal on Dragons’ Den?

No. Date Smoothie pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Date Smoothie on?

Date Smoothie appeared in Season 15, Episode 11, which aired 28 January 2018.

How much was Date Smoothie asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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