Dayfame Luxury VIP Experiences

No Deal

Celebrity lookalike experience entertainment

Season 10 · Ep 10 OtherAired 18 November 2012

Dayfame Luxury VIP Experiences is a celebrity lookalike experience entertainment that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 30%
Offered equity: £333K
Sought valuation

Founder Stephen Charrot stepped onto the carpet in Season 10, Episode 10 in the episode that aired 18 November 2012. Dayfame Luxury VIP Experiences, the celebrity lookalike experience entertainment, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 30% of the company, an implied valuation of £333K.

No deal. Every dragon declined, and Dayfame Luxury VIP Experiences walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dayfame Luxury VIP Experiences?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dayfame Luxury VIP Experiences get a deal on Dragons’ Den?

No. Dayfame Luxury VIP Experiences pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Dayfame Luxury VIP Experiences on?

Dayfame Luxury VIP Experiences appeared in Season 10, Episode 10, which aired 18 November 2012.

How much was Dayfame Luxury VIP Experiences asking for on Dragons’ Den?

The founders asked for £100,000 for 30% of the company, a £333K valuation.

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