DD Aviation

No Deal

Space travel

Season 21 · Ep 10 OtherAired 7 March 2024

DD Aviation is a space travel that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 5%
Offered equity: £1.5M
Sought valuation

Founder David Doughty and Barry Shanks stepped onto the carpet in Season 21, Episode 10 in the episode that aired 7 March 2024. DD Aviation, the space travel, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 5% of the company, an implied valuation of £1.5M.

No deal. Every dragon declined, and DD Aviation walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy DD Aviation?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did DD Aviation get a deal on Dragons’ Den?

No. DD Aviation pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was DD Aviation on?

DD Aviation appeared in Season 21, Episode 10, which aired 7 March 2024.

How much was DD Aviation asking for on Dragons’ Den?

The founders asked for £75,000 for 5% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.