Dirty Beach

No Deal

Furniture built from sand

Season 10 · Ep 2 OtherAired 16 September 2012

Best known from its Dragons’ Den appearance, Dirty Beach is a furniture built from sand in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Andy Robertson walked into the Den in Season 10, Episode 2 in the episode that aired 16 September 2012. Dirty Beach, the furniture built from sand, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 10% stake, which valued the company at £1M.

The dragons passed, and Dirty Beach left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Dirty Beach was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dirty Beach?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dirty Beach get a deal on Dragons’ Den?

No. Dirty Beach pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Dirty Beach on?

Dirty Beach appeared in Season 10, Episode 2, which aired 16 September 2012.

How much was Dirty Beach asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.