Drag Diva

No Deal

Exercise classes with a drag queen

Season 20 · Ep 1 OtherAired 5 January 2023

Best known from its Dragons’ Den appearance, Drag Diva is a exercise classes with a drag queen in Season 20, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Availability shifts constantly for Den alumni products. Tap through to see Drag Diva's current price and stock on Amazon.

From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Jordan and Nicholas McInerny walked into the Den in Season 20, Episode 1 in the episode that aired 5 January 2023. Drag Diva, the exercise classes with a drag queen, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Drag Diva left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Drag Diva was one of 59 businesses to pitch in Season 20, where 31 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Drag Diva?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Drag Diva?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Drag Diva get a deal on Dragons’ Den?

No. Drag Diva pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Drag Diva on?

Drag Diva appeared in Season 20, Episode 1, which aired 5 January 2023.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.