Driver Eight

No Deal

Wrist watch designed for drivers

Season 7 · Ep 2 OtherAired 22 July 2009

Best known from its Dragons’ Den appearance, Driver Eight is a wrist watch designed for drivers in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£85K
Asked for: —
Offered equity: —
Sought valuation

Spencer Philips walked into the Den in Season 7, Episode 2 in the episode that aired 22 July 2009. Driver Eight, the wrist watch designed for drivers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Driver Eight left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Driver Eight was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Driver Eight?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Driver Eight get a deal on Dragons’ Den?

No. Driver Eight pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Driver Eight on?

Driver Eight appeared in Season 7, Episode 2, which aired 22 July 2009.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.