Dust Bubble

No Deal

Cleaning agent for drills

Season 2 · Ep 1OtherAired 15 November 2005

Dust Bubble is a cleaning agent for drills that got its big break on Dragons’ Den in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

Asked for
Offered equity
Sought valuation
No deal

Founder Nick Nobel stepped onto the carpet in Season 2, Episode 1 in the episode that aired 15 November 2005. Dust Bubble, the cleaning agent for drills, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Dust Bubble walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 2 saw 67 pitches, and 5 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dust Bubble?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dust Bubble get a deal on Dragons’ Den?

No. Dust Bubble pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Dust Bubble on?

Dust Bubble appeared in Season 2, Episode 1, which aired 15 November 2005.

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