Easy Lift Drain

No Deal

Aid for lifting drains

Season 11 · Ep 4 OtherAired 1 September 2013

Easy Lift Drain is a aid for lifting drains that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 25%
Offered equity: £400K
Sought valuation

Founder Bob Cave and Steve Parsons stepped onto the carpet in Season 11, Episode 4 in the episode that aired 1 September 2013. Easy Lift Drain, the aid for lifting drains, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 25% of the company, an implied valuation of £400K.

No deal. Every dragon declined, and Easy Lift Drain walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easy Lift Drain?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easy Lift Drain get a deal on Dragons’ Den?

No. Easy Lift Drain pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Easy Lift Drain on?

Easy Lift Drain appeared in Season 11, Episode 4, which aired 1 September 2013.

How much was Easy Lift Drain asking for on Dragons’ Den?

The founders asked for £100,000 for 25% of the company, a £400K valuation.

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