Easy X Chair

No Deal

Wheelchair and office chair incorporated with exercise tools

Season 13 · Ep 11 OtherAired 3 January 2016

Easy X Chair is a wheelchair and office chair incorporated with exercise tools that got its big break on Dragons’ Den in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£55K
Asked for: 15%
Offered equity: £367K
Sought valuation

Founder Peter Ashley stepped onto the carpet in Season 13, Episode 11 in the episode that aired 3 January 2016. Easy X Chair, the wheelchair and office chair incorporated with exercise tools, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £55,000 for 15% of the company, an implied valuation of £367K.

No deal. Every dragon declined, and Easy X Chair walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Easy X Chair?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Easy X Chair get a deal on Dragons’ Den?

No. Easy X Chair pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Easy X Chair on?

Easy X Chair appeared in Season 13, Episode 11, which aired 3 January 2016.

How much was Easy X Chair asking for on Dragons’ Den?

The founders asked for £55,000 for 15% of the company, a £367K valuation.

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