Empty Me

Empty Me

No Deal

Foldable picnic bag and mat

Season 3 · Ep 2OtherAired 10 August 2006

Empty Me is a foldable picnic bag and mat that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for
51%
Offered equity
£98K
Sought valuation
No deal

Founder Asli Bohane stepped onto the carpet in Season 3, Episode 2 in the episode that aired 10 August 2006. Empty Me, the foldable picnic bag and mat, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 51% of the company, an implied valuation of £98K.

No deal. Every dragon declined, and Empty Me walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Empty Me?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Empty Me get a deal on Dragons’ Den?

No. Empty Me pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Empty Me on?

Empty Me appeared in Season 3, Episode 2, which aired 10 August 2006.

How much was Empty Me asking for on Dragons’ Den?

The founders asked for £50,000 for 51% of the company, a £98K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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