Feeding Your Imagination

No Deal

Range of chocolate bars

Season 9 · Ep 5 OtherAired 28 August 2011

Feeding Your Imagination, the range of chocolate bars, landed on the national radar after pitching the dragons in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Paul Da-Costa-Greaves faced the dragons in Season 9, Episode 5 in the episode that aired 28 August 2011. Feeding Your Imagination, the range of chocolate bars, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Feeding Your Imagination couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Feeding Your Imagination?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Feeding Your Imagination get a deal on Dragons’ Den?

No. Feeding Your Imagination pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Feeding Your Imagination on?

Feeding Your Imagination appeared in Season 9, Episode 5, which aired 28 August 2011.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.