Fellas Products Ltd

No Deal

Cleansing wipes for men

Season 10 · Ep 7 OtherAired 21 October 2012

Fellas Products Ltd is a cleansing wipes for men that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 20%
Offered equity: £300K
Sought valuation

Founder Colin Bruton stepped onto the carpet in Season 10, Episode 7 in the episode that aired 21 October 2012. Fellas Products Ltd, the cleansing wipes for men, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 20% of the company, an implied valuation of £300K.

No deal. Every dragon declined, and Fellas Products Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fellas Products Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fellas Products Ltd get a deal on Dragons’ Den?

No. Fellas Products Ltd pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Fellas Products Ltd on?

Fellas Products Ltd appeared in Season 10, Episode 7, which aired 21 October 2012.

How much was Fellas Products Ltd asking for on Dragons’ Den?

The founders asked for £60,000 for 20% of the company, a £300K valuation.

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