Fit Britches

No Deal

Slimming shapewear

Season 13 · Ep 1 OtherAired 12 July 2015

Best known from its Dragons’ Den appearance, Fit Britches is a slimming shapewear in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 5%
Offered equity: £1.5M
Sought valuation

Farnaz Khan walked into the Den in Season 13, Episode 1 in the episode that aired 12 July 2015. Fit Britches, the slimming shapewear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 5% stake, which valued the company at £1.5M.

The dragons passed, and Fit Britches left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Fit Britches was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fit Britches?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fit Britches get a deal on Dragons’ Den?

No. Fit Britches pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Fit Britches on?

Fit Britches appeared in Season 13, Episode 1, which aired 12 July 2015.

How much was Fit Britches asking for on Dragons’ Den?

The founders asked for £75,000 for 5% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.