Floreatsparklingbotanicwine

No Deal

Sparkling wine low in calories and sulphates and high in biodynamic botanicals

Season 19 · Ep 9 OtherAired 3 March 2022

Floreatsparklingbotanicwine is a sparkling wine low in calories and sulphates and high in biodynamic botanicals that got its big break on Dragons’ Den in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 5%
Offered equity: £1M
Sought valuation

Founder Anne-Marie Hurst stepped onto the carpet in Season 19, Episode 9 in the episode that aired 3 March 2022. Floreatsparklingbotanicwine, the sparkling wine low in calories and sulphates and high in biodynamic botanicals, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 5% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Floreatsparklingbotanicwine walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Floreatsparklingbotanicwine?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Floreatsparklingbotanicwine get a deal on Dragons’ Den?

No. Floreatsparklingbotanicwine pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Floreatsparklingbotanicwine on?

Floreatsparklingbotanicwine appeared in Season 19, Episode 9, which aired 3 March 2022.

How much was Floreatsparklingbotanicwine asking for on Dragons’ Den?

The founders asked for £50,000 for 5% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.