Flow Signals

No Deal

Light flash on a street traffic post

Season 8 · Ep 1 OtherAired 14 July 2010

Flow Signals is a light flash on a street traffic post that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Derek Cozens stepped onto the carpet in Season 8, Episode 1 in the episode that aired 14 July 2010. Flow Signals, the light flash on a street traffic post, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Flow Signals walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Flow Signals?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Flow Signals get a deal on Dragons’ Den?

No. Flow Signals pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Flow Signals on?

Flow Signals appeared in Season 8, Episode 1, which aired 14 July 2010.

How much was Flow Signals asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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