Foldsmart Ltd

No Deal

Easy assemble flat pack furniture

Season 13 · Ep 9 OtherAired 6 September 2015

Foldsmart Ltd, the easy assemble flat pack furniture, landed on the national radar after pitching the dragons in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

Pelham Vincent and David Hall faced the dragons in Season 13, Episode 9 in the episode that aired 6 September 2015. Foldsmart Ltd, the easy assemble flat pack furniture, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £150,000 in exchange for 10% equity, putting a £1.5M valuation on the business.

Foldsmart Ltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Foldsmart Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Foldsmart Ltd get a deal on Dragons’ Den?

No. Foldsmart Ltd pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Foldsmart Ltd on?

Foldsmart Ltd appeared in Season 13, Episode 9, which aired 6 September 2015.

How much was Foldsmart Ltd asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.