Gen!us Brewing

No Deal

Light craft lager brand

Season 18 · Ep 2 OtherAired 8 April 2021

Gen!us Brewing is a light craft lager brand that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 4%
Offered equity: £3M
Sought valuation

Founder Charlie Craig and Jason Clarke stepped onto the carpet in Season 18, Episode 2 in the episode that aired 8 April 2021. Gen!us Brewing, the light craft lager brand, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £120,000 for 4% of the company, an implied valuation of £3M.

No deal. Every dragon declined, and Gen!us Brewing walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Gen!us Brewing?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gen!us Brewing get a deal on Dragons’ Den?

No. Gen!us Brewing pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Gen!us Brewing on?

Gen!us Brewing appeared in Season 18, Episode 2, which aired 8 April 2021.

How much was Gen!us Brewing asking for on Dragons’ Den?

The founders asked for £120,000 for 4% of the company, a £3M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.