Granny Marmalade

No Deal

Selection of marmalades

Season 12 · Ep 11 OtherAired 22 February 2015

Best known from its Dragons’ Den appearance, Granny Marmalade is a selection of marmalades in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Nicola Frith and Lindsey Oldroyd walked into the Den in Season 12, Episode 11 in the episode that aired 22 February 2015. Granny Marmalade, the selection of marmalades, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

The dragons passed, and Granny Marmalade left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Granny Marmalade was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Granny Marmalade?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Granny Marmalade get a deal on Dragons’ Den?

No. Granny Marmalade pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Granny Marmalade on?

Granny Marmalade appeared in Season 12, Episode 11, which aired 22 February 2015.

How much was Granny Marmalade asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.