Gruhme

No Deal

Men's grooming products

Season 14 · Ep 16 OtherAired 26 February 2017

Best known from its Dragons’ Den appearance, Gruhme is a men's grooming products in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Robert Hallmark walked into the Den in Season 14, Episode 16 in the episode that aired 26 February 2017. Gruhme, the men's grooming products, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Gruhme left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Gruhme was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Gruhme?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gruhme get a deal on Dragons’ Den?

No. Gruhme pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Gruhme on?

Gruhme appeared in Season 14, Episode 16, which aired 26 February 2017.

How much was Gruhme asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.