Gymina Box

No Deal

Chair with exercise tools attached

Season 8 · Ep 5 OtherAired 9 August 2010

Gymina Box is a chair with exercise tools attached that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£54K
Asked for: —
Offered equity: —
Sought valuation

Founder Essan stepped onto the carpet in Season 8, Episode 5 in the episode that aired 9 August 2010. Gymina Box, the chair with exercise tools attached, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Gymina Box walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Gymina Box?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gymina Box get a deal on Dragons’ Den?

No. Gymina Box pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Gymina Box on?

Gymina Box appeared in Season 8, Episode 5, which aired 9 August 2010.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.