Happy Cat Collar

No Deal

Nylon wire collar for cats

Season 7 · Ep 1 OtherAired 15 July 2009

Happy Cat Collar, the nylon wire collar for cats, landed on the national radar after pitching the dragons in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: —
Offered equity: —
Sought valuation

Phil Crisp faced the dragons in Season 7, Episode 1 in the episode that aired 15 July 2009. Happy Cat Collar, the nylon wire collar for cats, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Happy Cat Collar couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 7, 15 of 72 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Happy Cat Collar?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Happy Cat Collar get a deal on Dragons’ Den?

No. Happy Cat Collar pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Happy Cat Collar on?

Happy Cat Collar appeared in Season 7, Episode 1, which aired 15 July 2009.

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