Hornit

No Deal

Horn for bicycles

Season 12 · Ep 10 OtherAired 15 February 2015

Best known from its Dragons’ Den appearance, Hornit is a horn for bicycles in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Tom De Pelet walked into the Den in Season 12, Episode 10 in the episode that aired 15 February 2015. Hornit, the horn for bicycles, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 10% stake, which valued the company at £1M.

The dragons passed, and Hornit left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Hornit was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Hornit?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Hornit get a deal on Dragons’ Den?

No. Hornit pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Hornit on?

Hornit appeared in Season 12, Episode 10, which aired 15 February 2015.

How much was Hornit asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.