Houseof QI

No Deal

Aid to prevent pillow slippage

Season 10 · Ep 5 OtherAired 7 October 2012

Houseof QI is a aid to prevent pillow slippage that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Houseof QI listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£70K
Asked for: —
Offered equity: —
Sought valuation

Founder John Bennett and Amanda Joseph stepped onto the carpet in Season 10, Episode 5 in the episode that aired 7 October 2012. Houseof QI, the aid to prevent pillow slippage, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Houseof QI walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Houseof QI?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Houseof QI?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Houseof QI get a deal on Dragons’ Den?

No. Houseof QI pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Houseof QI on?

Houseof QI appeared in Season 10, Episode 5, which aired 7 October 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.