Hypnobirthing Midwife

No Deal

Exercises to prepare for water births

Season 16 · Ep 15 OtherAired 3 February 2019

Hypnobirthing Midwife, the exercises to prepare for water births, landed on the national radar after pitching the dragons in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£26K
Asked for: 10%
Offered equity: £260K
Sought valuation

Anthonissa Mogger faced the dragons in Season 16, Episode 15 in the episode that aired 3 February 2019. Hypnobirthing Midwife, the exercises to prepare for water births, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £26,000 in exchange for 10% equity, putting a £260K valuation on the business.

Hypnobirthing Midwife couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 16, 29 of 62 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Hypnobirthing Midwife?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Hypnobirthing Midwife get a deal on Dragons’ Den?

No. Hypnobirthing Midwife pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Hypnobirthing Midwife on?

Hypnobirthing Midwife appeared in Season 16, Episode 15, which aired 3 February 2019.

How much was Hypnobirthing Midwife asking for on Dragons’ Den?

The founders asked for £26,000 for 10% of the company, a £260K valuation.

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