i Box

No Deal

Foldaway ironing board with a cabinet

Season 5 · Ep 2 OtherAired 22 October 2007

i Box, the foldaway ironing board with a cabinet, landed on the national radar after pitching the dragons in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Masuma Fatima faced the dragons in Season 5, Episode 2 in the episode that aired 22 October 2007. i Box, the foldaway ironing board with a cabinet, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

i Box couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy i Box?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did i Box get a deal on Dragons’ Den?

No. i Box pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was i Box on?

i Box appeared in Season 5, Episode 2, which aired 22 October 2007.

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