i Food TV

No Deal

Online collection of video recipes and cooking shows

Season 6 · Ep 5 OtherAired 18 August 2008

i Food TV is a online collection of video recipes and cooking shows that got its big break on Dragons’ Den in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Founder Niall Harbison and Sean Fee stepped onto the carpet in Season 6, Episode 5 in the episode that aired 18 August 2008. i Food TV, the online collection of video recipes and cooking shows, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and i Food TV walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy i Food TV?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did i Food TV get a deal on Dragons’ Den?

No. i Food TV pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was i Food TV on?

i Food TV appeared in Season 6, Episode 5, which aired 18 August 2008.

How much was i Food TV asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.