Ice Bar

No Deal

Ice themed bar and nightclub

Season 8 · Ep 3 OtherAired 26 July 2010

Ice Bar, the ice themed bar and nightclub, landed on the national radar after pitching the dragons in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 25%
Offered equity: £1M
Sought valuation

Terry Merther faced the dragons in Season 8, Episode 3 in the episode that aired 26 July 2010. Ice Bar, the ice themed bar and nightclub, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £250,000 in exchange for 25% equity, putting a £1M valuation on the business.

Ice Bar couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Ice Bar?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ice Bar get a deal on Dragons’ Den?

No. Ice Bar pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Ice Bar on?

Ice Bar appeared in Season 8, Episode 3, which aired 26 July 2010.

How much was Ice Bar asking for on Dragons’ Den?

The founders asked for £250,000 for 25% of the company, a £1M valuation.

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