ICV Technology

No Deal

Weight loss clothing

Season 9 · Ep 3 OtherAired 14 August 2011

ICV Technology, the weight loss clothing, landed on the national radar after pitching the dragons in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Leon Lee faced the dragons in Season 9, Episode 3 in the episode that aired 14 August 2011. ICV Technology, the weight loss clothing, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 10% equity, putting a £1M valuation on the business.

ICV Technology couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy ICV Technology?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did ICV Technology get a deal on Dragons’ Den?

No. ICV Technology pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was ICV Technology on?

ICV Technology appeared in Season 9, Episode 3, which aired 14 August 2011.

How much was ICV Technology asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

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