In velope

No Deal

Multi-purpose storage solution

Season 1 · Ep 6 OtherAired 8 February 2005

Best known from its Dragons’ Den appearance, In velope is a multi-purpose storage solution in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 10%
Offered equity: £1.5M
Sought valuation

Stephen Mallet walked into the Den in Season 1, Episode 6 in the episode that aired 8 February 2005. In velope, the multi-purpose storage solution, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 10% stake, which valued the company at £1.5M.

The dragons passed, and In velope left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

In velope was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy In velope?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did In velope get a deal on Dragons’ Den?

No. In velope pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was In velope on?

In velope appeared in Season 1, Episode 6, which aired 8 February 2005.

How much was In velope asking for on Dragons’ Den?

The founders asked for £150,000 for 10% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.