Incarnation

No Deal

Disney themed car styling

Season 1 · Ep 1 OtherAired 4 January 2005

Best known from its Dragons’ Den appearance, Incarnation is a disney themed car styling in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Paul Clark walked into the Den in Season 1, Episode 1 in the episode that aired 4 January 2005. Incarnation, the disney themed car styling, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Incarnation left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Incarnation was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Incarnation?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Incarnation get a deal on Dragons’ Den?

No. Incarnation pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Incarnation on?

Incarnation appeared in Season 1, Episode 1, which aired 4 January 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.