Incognito

No Deal

Chemical free anti-mosquito spray

Season 7 · Ep 3 OtherAired 29 July 2009

Incognito, the chemical free anti-mosquito spray, landed on the national radar after pitching the dragons in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Howard and Patricia Carter faced the dragons in Season 7, Episode 3 in the episode that aired 29 July 2009. Incognito, the chemical free anti-mosquito spray, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Incognito couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 7, 15 of 72 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Incognito?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Incognito get a deal on Dragons’ Den?

No. Incognito pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Incognito on?

Incognito appeared in Season 7, Episode 3, which aired 29 July 2009.

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