Invisible Coach

No Deal

Life-style coaching web based service

Season 4 · Ep 6 OtherAired 21 March 2007

Invisible Coach is a life-style coaching web based service that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 30%
Offered equity: £200K
Sought valuation

Founder Myra Ostacchini stepped onto the carpet in Season 4, Episode 6 in the episode that aired 21 March 2007. Invisible Coach, the life-style coaching web based service, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 30% of the company, an implied valuation of £200K.

No deal. Every dragon declined, and Invisible Coach walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Invisible Coach?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Invisible Coach get a deal on Dragons’ Den?

No. Invisible Coach pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Invisible Coach on?

Invisible Coach appeared in Season 4, Episode 6, which aired 21 March 2007.

How much was Invisible Coach asking for on Dragons’ Den?

The founders asked for £60,000 for 30% of the company, a £200K valuation.

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