Irish Black Butter

No Deal

Food spread made from bramley apples, brandy, spices and ciders

Season 17 · Ep 1 OtherAired 11 August 2019

Irish Black Butter, the food spread made from bramley apples, brandy, spices and ciders, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
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Sought valuation

Alister Bell faced the dragons in Season 17, Episode 1 in the episode that aired 11 August 2019. Irish Black Butter, the food spread made from bramley apples, brandy, spices and ciders, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Irish Black Butter couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Irish Black Butter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Irish Black Butter get a deal on Dragons’ Den?

No. Irish Black Butter pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Irish Black Butter on?

Irish Black Butter appeared in Season 17, Episode 1, which aired 11 August 2019.

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