Itsa

No Deal

Beach bag extending into a towel

Season 3 · Ep 3 OtherAired 17 August 2006

Itsa, the beach bag extending into a towel, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 20%
Offered equity: £1.3M
Sought valuation

David and Sarah Glashan faced the dragons in Season 3, Episode 3 in the episode that aired 17 August 2006. Itsa, the beach bag extending into a towel, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £250,000 in exchange for 20% equity, putting a £1.3M valuation on the business.

Itsa couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Itsa?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Itsa get a deal on Dragons’ Den?

No. Itsa pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Itsa on?

Itsa appeared in Season 3, Episode 3, which aired 17 August 2006.

How much was Itsa asking for on Dragons’ Den?

The founders asked for £250,000 for 20% of the company, a £1.3M valuation.

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