Iveson&Sage

Deal

Womenswear company

Season 14 · Ep 3 Fashion & BeautyAired 7 August 2016

Best known from its Dragons’ Den appearance, Iveson&Sage is a womenswear company in Season 14, and convinced Peter Jones and Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£78K
Asked for: 25%
Offered equity: £312K
Sought valuation: £78K
Deal amount: 25%
Deal equity: £312K
Deal valuation

Sarah Sleightolm and Beth Chilton walked into the Den in Season 14, Episode 3 in the episode that aired 7 August 2016. Iveson&Sage, the womenswear company, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £78,000 for a 25% stake, which valued the company at £312K.

Peter Jones and Deborah Meaden teamed up at £78,000 for 25% equity. The deal valued the company at £312K.

Iveson&Sage was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£39K Deborah Meaden£39K

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Frequently asked questions

Where can I buy Iveson&Sage?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Iveson&Sage get a deal on Dragons’ Den?

Yes. Iveson&Sage closed a deal for £78,000 in exchange for 25% equity, with Peter Jones and Deborah Meaden.

Which dragon invested in Iveson&Sage?

Peter Jones and Deborah Meaden invested in Iveson&Sage (£78,000 total as aired).

What season of Dragons’ Den was Iveson&Sage on?

Iveson&Sage appeared in Season 14, Episode 3, which aired 7 August 2016.

How much was Iveson&Sage asking for on Dragons’ Den?

The founders asked for £78,000 for 25% of the company, a £312K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.