Jaktogo

No Deal

Wearable coat for luggage excess

Season 10 · Ep 3 OtherAired 23 September 2012

Jaktogo is a wearable coat for luggage excess that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Founder John Power stepped onto the carpet in Season 10, Episode 3 in the episode that aired 23 September 2012. Jaktogo, the wearable coat for luggage excess, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Jaktogo walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Jaktogo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Jaktogo get a deal on Dragons’ Den?

No. Jaktogo pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Jaktogo on?

Jaktogo appeared in Season 10, Episode 3, which aired 23 September 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.