Jet Sleeper

No Deal

Pillow range for travellers on planes

Season 4 · Ep 4 OtherAired 28 February 2007

Jet Sleeper is a pillow range for travellers on planes that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£175K
Asked for: —
Offered equity: —
Sought valuation

Founder Tim Williams stepped onto the carpet in Season 4, Episode 4 in the episode that aired 28 February 2007. Jet Sleeper, the pillow range for travellers on planes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Jet Sleeper walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Jet Sleeper?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Jet Sleeper get a deal on Dragons’ Den?

No. Jet Sleeper pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Jet Sleeper on?

Jet Sleeper appeared in Season 4, Episode 4, which aired 28 February 2007.

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