Just Lend

Deal

Financial loan management for borrowing from family and friends.

Season 20 · Ep 2 OtherAired 12 January 2023

Just Lend is a financial loan management for borrowing from family and friends that got its big break on Dragons’ Den in Season 20, and convinced StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation: £100K
Deal amount: 10%
Deal equity: £1M
Deal valuation

Founder Craig Smith stepped onto the carpet in Season 20, Episode 2 in the episode that aired 12 January 2023. Just Lend, the financial loan management for borrowing from family and friends, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

StevenBartlett made the deal at £100,000 for 10% equity. The deal valued the company at £1M.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

StevenBartlett£100K

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Frequently asked questions

Where can I buy Just Lend?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Just Lend get a deal on Dragons’ Den?

Yes. Just Lend closed a deal for £100,000 in exchange for 10% equity, with StevenBartlett.

Which dragon invested in Just Lend?

StevenBartlett invested in Just Lend (£100,000 total as aired).

What season of Dragons’ Den was Just Lend on?

Just Lend appeared in Season 20, Episode 2, which aired 12 January 2023.

How much was Just Lend asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.