Kohl Creatives

No Deal

Ergonomic make-up brushes

Season 17 · Ep 9 OtherAired 8 March 2020

Kohl Creatives, the ergonomic make-up brushes, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 20%
Offered equity: £300K
Sought valuation

Trish Daswaney faced the dragons in Season 17, Episode 9 in the episode that aired 8 March 2020. Kohl Creatives, the ergonomic make-up brushes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £60,000 in exchange for 20% equity, putting a £300K valuation on the business.

Kohl Creatives couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Kohl Creatives?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Kohl Creatives get a deal on Dragons’ Den?

No. Kohl Creatives pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Kohl Creatives on?

Kohl Creatives appeared in Season 17, Episode 9, which aired 8 March 2020.

How much was Kohl Creatives asking for on Dragons’ Den?

The founders asked for £60,000 for 20% of the company, a £300K valuation.

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