Kucci Kukui

No Deal

Stress relieving massage service

Season 4 · Ep 1 OtherAired 7 February 2007

Kucci Kukui is a stress relieving massage service that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 20%
Offered equity: £500K
Sought valuation

Founder Dr Gili Kucci stepped onto the carpet in Season 4, Episode 1 in the episode that aired 7 February 2007. Kucci Kukui, the stress relieving massage service, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 20% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Kucci Kukui walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Kucci Kukui?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Kucci Kukui get a deal on Dragons’ Den?

No. Kucci Kukui pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Kucci Kukui on?

Kucci Kukui appeared in Season 4, Episode 1, which aired 7 February 2007.

How much was Kucci Kukui asking for on Dragons’ Den?

The founders asked for £100,000 for 20% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.