Lost For Words!

No Deal

Game show based on word definitions

Season 10 · Ep 4 OtherAired 30 September 2012

Best known from its Dragons’ Den appearance, Lost For Words! is a game show based on word definitions in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 25%
Offered equity: £320K
Sought valuation

Chrystal Rose walked into the Den in Season 10, Episode 4 in the episode that aired 30 September 2012. Lost For Words!, the game show based on word definitions, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 25% stake, which valued the company at £320K.

The dragons passed, and Lost For Words! left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Lost For Words! was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Lost For Words!?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Lost For Words! get a deal on Dragons’ Den?

No. Lost For Words! pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Lost For Words! on?

Lost For Words! appeared in Season 10, Episode 4, which aired 30 September 2012.

How much was Lost For Words! asking for on Dragons’ Den?

The founders asked for £80,000 for 25% of the company, a £320K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.