LUX Creations Ltd

No Deal

Design company for stationary papers

Season 11 · Ep 12 OtherAired 2 March 2014

LUX Creations Ltd, the design company for stationary papers, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

John MacLeod faced the dragons in Season 11, Episode 12 in the episode that aired 2 March 2014. LUX Creations Ltd, the design company for stationary papers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

LUX Creations Ltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy LUX Creations Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did LUX Creations Ltd get a deal on Dragons’ Den?

No. LUX Creations Ltd pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was LUX Creations Ltd on?

LUX Creations Ltd appeared in Season 11, Episode 12, which aired 2 March 2014.

How much was LUX Creations Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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