Magnetic Connection

No Deal

Magnetic fitting for light-bulbs

Season 5 · Ep 8 OtherAired 10 December 2007

Magnetic Connection, the magnetic fitting for light-bulbs, landed on the national radar after pitching the dragons in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£165K
Asked for: 10%
Offered equity: £1.6M
Sought valuation

Amthony Clough faced the dragons in Season 5, Episode 8 in the episode that aired 10 December 2007. Magnetic Connection, the magnetic fitting for light-bulbs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £165,000 in exchange for 10% equity, putting a £1.6M valuation on the business.

Magnetic Connection couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Magnetic Connection?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Magnetic Connection get a deal on Dragons’ Den?

No. Magnetic Connection pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Magnetic Connection on?

Magnetic Connection appeared in Season 5, Episode 8, which aired 10 December 2007.

How much was Magnetic Connection asking for on Dragons’ Den?

The founders asked for £165,000 for 10% of the company, a £1.6M valuation.

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