Mallow&Marsh

No Deal

Gourmet marshmallows

Season 12 · Ep 4 OtherAired 10 August 2014

Mallow&Marsh is a gourmet marshmallows that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 33%
Offered equity: £197K
Sought valuation

Founder Harriot Pleydell-Bouverie stepped onto the carpet in Season 12, Episode 4 in the episode that aired 10 August 2014. Mallow&Marsh, the gourmet marshmallows, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £65,000 for 33% of the company, an implied valuation of £197K.

No deal. Every dragon declined, and Mallow&Marsh walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Mallow&Marsh?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Mallow&Marsh get a deal on Dragons’ Den?

No. Mallow&Marsh pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Mallow&Marsh on?

Mallow&Marsh appeared in Season 12, Episode 4, which aired 10 August 2014.

How much was Mallow&Marsh asking for on Dragons’ Den?

The founders asked for £65,000 for 33% of the company, a £197K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.