Mallzee

No Deal

Fashion mobile commerce company and shopping application

Season 12 · Ep 8 OtherAired 1 February 2015

Mallzee, the fashion mobile commerce company and shopping application, landed on the national radar after pitching the dragons in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Cally Russell faced the dragons in Season 12, Episode 8 in the episode that aired 1 February 2015. Mallzee, the fashion mobile commerce company and shopping application, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 15% equity, putting a £500K valuation on the business.

Mallzee couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 12, 20 of 65 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Mallzee?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Mallzee get a deal on Dragons’ Den?

No. Mallzee pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Mallzee on?

Mallzee appeared in Season 12, Episode 8, which aired 1 February 2015.

How much was Mallzee asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

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