Matey Measure

No Deal

Aid for tape measure accuracy

Season 20 · Ep 9 OtherAired 2 March 2023

Matey Measure, the aid for tape measure accuracy, landed on the national radar after pitching the dragons in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation

Steve Capon and Mark Sheahan faced the dragons in Season 20, Episode 9 in the episode that aired 2 March 2023. Matey Measure, the aid for tape measure accuracy, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 10% equity, putting a £800K valuation on the business.

Matey Measure couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Matey Measure?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Matey Measure get a deal on Dragons’ Den?

No. Matey Measure pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Matey Measure on?

Matey Measure appeared in Season 20, Episode 9, which aired 2 March 2023.

How much was Matey Measure asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

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